A 'shop in shop' designed to encourage creativity and idea generation through interactivity and customer involvement; intended to reflect 'Red Or Dead's' quirky ethos and love of individuality.

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The layout is arranged so that the 'ideas table' is in the centre and every display unit 'explodes' out from it. This symbolises the power of ideas and the impact creative ideas can have. The bright colours and bold shapes reflect 'Red Or Dead's' fun and quirky brand identity.

 

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